[vc_row][vc_column width=”1/1″]

No, that isn’t a typo. ifttt.com is a real web site that stands for “if this, then that,” and it’s a pretty cool way to cross-train your social media to share content.

What if you wanted to archive all your tweets in Evernote? You can do that.

Say you want to download each Flickr or Instagr.am photo you upload into a Dropbox folder on your desktop. You can do that.

You want all PDFs sent to a certain e-mail address converted into a format that can be read on a Kindle? Yup – you can do that, too.

How? It’s all done with an “if this, then that” structure. Pretty basic code-speak, actually. And of course the program just marries up data from one program to another. But the genius is that the programmers created what they call “digital duct tape… allowing you to connect any two services together.”

There are currently 39 programs, from Craigslist to Weather, Instapaper to Posterous, that you can match duties for and come out a digital winner – namely because the site helps cut time on things such as manually thanking new followers on Twitter, archiving tweets, photos, Facebook info and more.

I’m just digging into it, but already have found one way to bridge a digital divide that has frustrated me: sharing links with my non-social friends and family (yes there are still people refusing to use Facebook) by using a tag to push those tweets to e-mail. If this works, then I’m happy. And that’s good enough for me.

You can read more about it in this Wired story or in the company blog here.

[/vc_column][/vc_row]