The Fiesta Movement – gone but not forgotten

The Fiesta Movement – gone but not forgotten

In case you haven’t heard of it, Ford Motor Company created the Fiesta Movement to help promote its Fiesta automobile.Rigel Celeste of Sioux City participated in the “movement,” which required participants to report on their lives via social media about the Fiesta and how it fit into their lives.This interesting promotional effort took place in 2009, but it’s worth mentioning as I regularly meet people who never heard of the effort.

Anyway, I just tripped across this video by Celeste, and thought it was funny enough to share.

Want to know more about her? You’ll find it in this Sioux City Journal story.

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