Client: Mercy Medical Center
Date: Jan-May 2014
Services: Copywriting, video production, media buying, branding
Partners: Diesel Pictures
Description: Mercy Medical Center wanted a fresh take on sharing their annual Healthgrades honors, and asked Team Creative Fire to develop a series of 30-second commercials to help tell that story through the eyes of real people. The 3 commercials feature people living active lifestyles after suffering from a stroke, heart attack or accident. The series was a fresh, new direction for Mercy video advertising, unlike anything the organization had done before.