Client: Mercy Medical Center
Date: Dec. 2013-May 2014
Project Type: Design
Project title: Healthgrades
Services: copywriting, art direction, design, branding
Description: Every year, Mercy Medical Center is honored by Healthgrades for its critical care, heart care and more. The hospital wanted to redefine its marketing when they announced the awards after a number of years with the same look. Team Creative Fire created a campaign focused on patients who live active lifestyles, who have found life after a heart surgery or a stroke, and on families who use the hospitals myriad services. The campaign was integrated across multiple mediums – print, billboards, TV commercials and social media, among other things.