Client: Mercy Medical Center
Date: June 2014
Project Type: Design, Direct marketing
Project title: Mercy Breast Cancer Center Direct Mail
Services: Copywriting, art direction, page design, direct marketing, branding
Mercy Breast Care Center wanted to develop an eye-catching, educational, and engaging postcard that it would mail to past and present clients to remind them of the need for regular mammograms. We created an infographic with a call to action using the patient’s name built into the design to personalize the look and feel of the dynamic mailer.