Client: Mercy Medical Center
Date: Spring 2014
Services: copywriting, art direction, design, media buying
Description: One of the biggest mediums that Mercy Medical Center – Sioux City uses to share its Healthgrades awards is via billboards across Sioux City and the region. Team Creative Fire designed a series of 7 different billboards with messages that promote the honors Mercy received: Top awards for critical care, stroke care and heart care. The billboards were the beginning of a campaign that also runs in print, digital, radio and television. The overarching message: every day community members face down strokes, critical accidents and heart attacks, and Mercy helps them get back to normal.